Richard Biedul




The Watch is a 1978 Rolex Datejust from his grandfather a “Timeless classic in the sense of design, it also has sentimental value. It’s not only beautiful to look at, it’s beautiful to wear because it means so much to me.” Feeling his presence remains “He passed away before I started on this journey as a model, I like to think he would be quite proud to see where it’s taken me.”


The Tailored Suit comes from Hardy Amies “For me at the moment they are one of the best houses on Saville Row. They have a quintessentially British aesthetic that is both simultaneously modern and traditional.” The work suit from Universal Works embodies an emphasis on utilitarian workwear which is both “Functional in form and ticks a box for the person wearing it, it’s not stuffy or confined. I heard someone describe it as an adult tracksuit once, I liked that idea.”

Industry influence comes from those that capture style in raw form “I have a friendship with a group of Street Style Photographers Jonathan Daniel Pryce, Adam Katz Sinding and Robbie Spangle. For me those guys are not only at the top of their game in taking fantastic pictures of fantastically dressed people, they are also amazingly dressed themselves. They are at the ground zero of fashion, watching it grassroots from the kids in New York to the gentleman of Milan. They see it all. For me those guys have such amazing eclectic taste in everything, music, fashion, art, photography, they are inspirational.“

In terms of style influence through friends “I’m surrounded by very talented people, whether they be musicians, stylists, designers, artists, all of them have a unique individual dress sense. From each of them, I can glean little insights into their personality. I can via osmosis absorb some of their fashion instinct into my own self. I’m in a very privileged position where I get to see a lot of clothes, from all of those every now and again I will adopt something for myself.”

Considering style in others “For me, style is completely subjective, what looks great on one person walking down the Hackney Road, wouldn’t look great on the same walking down Savile Row. It’s each to their own. As long as the clothing you have on makes you feel good about yourself that’s all that matters.”

Revealing his own sense of style “I always felt I had a distinctive personal style, which as you grow up changes through the eras you are living in. I was an indie kid, skinny jeans, denim jackets, long hair, winkle pickers. As I grew up I realised you can’t be wearing those clothes as a thirty-year-old man. I got into modelling around twenty-seven and slowly realised many of my main clients were tailoring and high-end luxury products. I liked the way that made me look and feel.” Adopting that style as a consequence “I tend to wear only British designers because I feel if I can’t champion something I’m wearing, what’s the point?” Oliver Spencer and Universal Works account for casual attire, whilst more formal occasions employ Gieves and Hawkes, Hardy Amies and Richard James “Not only great clients also amazing tailors I’m lucky enough to be able to wear.”

Growing up his parents encouraged an open, creative, fun environment. "Enabling my brothers and me to experiment with art, music and literature, they always contributed heavily to that and the people we have become.” Continuing further “There are pictures of my mum and dad on holiday in Amsterdam we found recently. It looks like it could have been taken in Dalston last week, they are wearing clothes that are still so relevant now. They were fashionable people, it’s obviously rubbed off on me.” Looking back over childhood photos he appreciates the care engaged by his mother towards dressing him, often feeling “That’s a cool outfit my mum put me in, never just thrown on, it was thoughtful.”

Describing his route into fashion he recounts being scouted after work in the pub “The rest is history, that first few weeks after I walked in shows in London, Paris and Milan. Then three big campaigns straight off the bat so I was lucky to hit the ground running. Within six months I realised I could have a career in the fashion industry. I left my job and moved to New York.” Already displaying a conscientious work ethic through years of training to be a solicitor, three years in practice fully qualified, Richard keeps a sense of proportion and dedication to any task he undertakes. “I have an analytic brain and wouldn’t make a spontaneous decision. I wanted to weigh up whether I could make a living out of it. If it would be beneficial to leave something I trained in for so long. Equally, I didn’t want to be the guy that asked what if? I didn’t want to say no to the opportunity, then be telling my grandkids, oh your grandad could have been a model, he could have done this. I’m really happy I did. I’ve travelled the world and met amazing people.”


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